Shopping for underwear can be a pain.  Here, you’ll find real guys in their underwear.  Each pair shown has a link to where you can get a pair for yourself.


I was surfing the internet and came upon a picture of a guy in his underwear.  There was no readable label and I had spent hours trying to find the exact pair online.  I messaged the person who posted the picture and he told me the exact store to get a pair of my own.

It dawned on my that I wasn’t the only one who had that kind of experience.  Lookbook websites cater towards entire outfits, but none for just underwear.  Thus, Show Off Your Underwear was born.

Most online retailers have disembodied torsos displaying underwear.  However, you can’t see what it looks like in imperfect lighting, on different body types, or angles.  On SOYU, the underwear is not the only focus, but how it fits on real guys and their bodies.